Join Greg Dryden from Dealer-FX at DD27, and learn how to win at customer service in the digital age.
By now you probably know about the value of digital solutions to your marketing, sales and service operations. About how it connects the overall dealership environment and improves the experience. Most of all, how it can empower your service team to meet, and exceed, customer demands.
But if you’re not sure – if you’re wondering how technology can help – consider the findings from a recent J.D. Power Study that showed how satisfaction is 75 points higher (on a 1,000-point scale) among customers who have an all-digital experience, compared with one that is all analog. The fact is that customers prefer to schedule service via the internet and communicate with the dealer through text messages, rather than doing those tasks via phone. The study also notes that customer satisfaction increases even further when a service advisor uses a tablet during the service visit. And we all know – without a doubt – that happy customers translate into repeat customers. Indeed, Carlisle & Company found that satisfied service customers are 36% more likely to purchase a vehicle from the same brand.
If only it were that easy, right? The challenge is (and always will be) that consumer preferences are evolving. Today, digital commerce has driven new shopping and buying habits (see: Amazon) and the result is a disruptive transformation in the way dealerships sell and service vehicles. As a result, being able to exceed customer demands – and continually improve CSI scores – has become one of the most crucial KPIs for your entire dealership.
Digital Dealer 27 Session: Five Ways to Win at Customer Service in the Digital Age
At Digital Dealer 27 in Las Vegas, Greg Dryden from Dealer-FX will go into detail about how to win at customer service in the digital age. As the Dealer-FX Vice President of Client Optimization, Dryden is an expert at understanding consumer signals, and showing dealers how digital solutions can help managers exceed expectations. With more than 25 years’ experience in the industry, Dryden has worked in almost every role at the dealership, from Certified Master Technician to GM of the largest Ford Store in the United States, and COO of Ricart Automotive Group. Scheduled for Tuesday, August 20, at 1:20 pm, attendees can expect to learn how to:
- Identify the gaps in your dealership’s digital transformation and calculate the impact on the business caused by gaps and breakdowns in your current processes.
- Address these gaps and enhance the customer experience while increasing throughput, capacity and parts and service revenue.
- Implement a plan to improve the experience at every single touchpoint with the customer to drive customer satisfaction, retention, and brand loyalty/repurchase.
Be sure to attend “5 Ways to Win at Customer Service in the Digital Age — Learn How to Exceed Customer Demands to Drive Customer Satisfaction” on Tuesday, August 20 at 1:20 pm. Click here for more details.
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